Stars and stripes for the on-trade

MAXXIUM UK has launched a ‘bourbon and burger’ promotion for Jim Beam to help operators transform their venues into American-style diners.

As part of the activity, outlets which purchase four or more bottles of either Jim Beam Honey, Red Stag by Jim Beam or Jim Beam Apple will receive a ‘stars and stripes’ pack containing bunting, posters, tent cards, burger boxes and bottles of Jim Beam Cherry Bourbon and Jim Beam Original sauces. The packs are available from wholesalers as well as directly from Maxxium, the firm behind Jim Beam in the UK.
Each pack includes recipes for signature serves: Jim Beam Apple Splash, Jim Beam Honey and Ginger Ale and Jim Beam Red Stag and Ginger Ale.