Maxxium UK | Scottish Licensed Trade News

Scottish Licensed Trade News

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Getting on famously with festive serves

DRINKS supplier Maxxium UK has shared some of the serves it’s promoting over the Christmas period, which it reckons will be popular and in demand across the …

Whisky can be a winter warmer

The right offer can help heat up seasonal sales, say drinks firms Although cocktails have played a role in helping spirits stay popular year-round, there will …

Largest festive investment for whisky

MAXXIUM UK will spend a claimed £2 million promoting whisky brand The Famous Grouse ahead of Christmas. The investment, which Maxxium said is the biggest …

Cocktails and culture in capital

Midori’s UK-wide bartender roadshow rolls into Edinburgh Scottish bartenders got the chance to learn about Japanese cocktails and culture earlier this month …

Trade urged to back campaign

Hard-hitting video to raise awareness of vulnerability OPERATORS across Scotland are being urged to get behind a hard-hitting new campaign designed to raise …

Stars and stripes for the on-trade

MAXXIUM UK has launched a ‘bourbon and burger’ promotion for Jim Beam to help operators transform their venues into American-style diners. As part of the …

Moving up in the world

Consumers looking for quality spirits in the on-trade MUCH in the way that ‘craft’ has transformed the beer scene, a growing desire for premium drinks …

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