The company behind alcoholic fruit drink brand Hooper’s partnered with fashion retailer Ted Baker this month for a promotional campaign.
The two-day event saw customers in 26 Ted Baker stores offered a free bottle of Hooper’s, alongside a further 20% off all product ranges in-store and online.
Social and digital media activity followed, including a competition to win a £100 shopping voucher.
Simon Green, marketing director at Hooper’s parent company Global Brands, said the firm was “delighted” to partner with a “like-minded premium British brand”.
The Hooper’s range includes Cloudy Lemon; Strawberry & Elderflower; Raspberry & Nettle; Dandelion & Burdock; Ginger Beer; and Plum & Sloe.