Drinks giant Pernod Ricard UK is expanding two of its spirits brands – Irish whiskey Jameson and Orkney single malt Scapa – with new expressions.
Produced at the Scapa distillery on Orkney, new Scapa Skiren is matured in first-fill American oak casks, which is said to give the malt a “smooth sweetness”.
Vicky Hoey, head of dark spirits at Pernod Ricard UK, said the new 40% ABV expression offers a
“very distinctive taste profile for an island malt”
“Orkney is a beautiful, wild and untameable place, located off the far north coast of Scotland within reach of the Arctic Circle, and the Scapa whisky we produce there is a smooth honeyed single malt whisky with a very distinctive tasting profile, made by only a handful of people,” she said.
Meanwhile, new Jameson Crested is said to commemorate the first whiskies that were bottled, sealed and labelled at the Bow Street Distillery in Dublin in 1963; this marked a turning point when Jameson took full control of the whiskey-making process as, prior to this, the company had sold barrels to bonders, who would bottle the spirit themselves.
Jameson Crested is a triple-distilled Irish whiskey which is said to bring together pot still Irish whiskey and grain whiskey, matured in sherry casks and bourbon barrels.
Hoey said Jameson Crested offers a “completely new taste experience” to the original Jameson.
“We are very excited about launching Jameson Crested into the dynamic UK Irish whiskey market as the feedback that we receive from consumers is that they want to increase their knowledge about the heritage of the category,” she said.