A new variant of the multi-vitamin fruit drink Purdey’s has been added to the range.
Britvic, the firm behind Purdey’s, said that new Purdey’s Edge aims to meet growing demand for “vitality options” in soft drinks.
The new drink is made using a blend of dark berry juices, sparkling water, botanicals and vitamins.
Purdey’s Edge will sit alongside the original Rejuvenate variant.
Britvic’s GB marketing director, Kevin McNair, said people are increasingly looking for “unusual options” and that Purdey’s is “perfectly placed to respond to this”.
