Launching this month exclusively in the on-trade, Somersby Strawberry & Rhubarb is the first flavoured cider under the brand that has been made available on draught. Existing flavoured ciders in the range, including Apple Burst, Cranberry and Blackberry, are only available in 500ml bottles; Somersby Original has been available to the trade in draught format since 2013.
New Somersby Strawberry & Rhubarb is said to deliver a “balance of sweetness with aromas of ripe strawberries against rich, earthy rhubarb”.
The launch of the new flavour will be accompanied by branded glassware and on-trade point of sale kits, which will include drip mats and bar runners.
David Scott, marketing director at Carlsberg UK, said the new variant was developed to meet increased demand from customers for more fruit combinations.
“We’re delighted to be able to bring another piece of innovation to UK pub-goers with the launch of Somersby Strawberry & Rhubarb,” he said. “It’s an exciting time for cider, particularly ahead of the spring and summer months when we know that consumers reach for flavoured cider products that deliver on quality, taste and refreshment.”