AG Barr has unveiled new packaging for Irn-Bru and Irn-Bru Sugar Free.
Launching on cans and bottles from March, the new design retains the brand’s recognisable orange, blue and white colours with a girder displayed prominently.
“Girders are such a strong part of our heritage, we knew we had to have them front and centre on our packs,” said Irn-Bru head of marketing, Adrian Troy.
“The new designs really modernise Irn-Bru but stays true to our roots – Irn-Bru is a brand built on strength and power.
“The packaging is iconic and stands out and ensures Irn-Bru’s position as original and best.”