Small country, big reputation
Scottish is increasingly seen as a byword for quality in drinks AS far back as the 18th century famed French writer Voltaire was declaring “we look to …
TV campaign aims to drive Xtra sales
THE trademark Irn-Bru sense of humour has returned in a new TV campaign for Irn-Bru Xtra. The new ad, which has aired throughout June supported by extensive …
A new lease of life for summer
If a soft drinks offer is well presented, sales can heat up A SIZZLING summer can bring many opportunities for the on-trade. And while much of the focus will …
Summer provides big opportunities
Scottish pubs and bars can make sales while the sun shines IT looks like British politics has finally eclipsed the Scottish summer in terms of …
Health focus is a sales opportunity
Evolving customer tastes creates scope for soft drinks growth THERE’S hardly a week goes by without an obesity story finding its way into the newspapers, and …
Let the soft sales soar
Make the most of the seasonal lift IT may not feel like it yet, but warmer weather is on the way and with it the potential to sell a serious volume of soft …
Sugar cut for the new Bru
SCOTLAND’S other national drink will be a little different this summer as AG Barr has announced it will be reducing the sugar in Irn-Bru. The firm has …
