New look for Hebridean ale | Scottish Licensed Trade News

Scottish Licensed Trade News

New look for Hebridean ale

An Inner Hebrides brewery has unveiled its new look beer range as part of a relaunch for the brand.

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The Colonsay Brewery has revamped the packaging for its existing IPA and 80/- variants and introduced new variant Pig’s Paradise, which replaces the island brewer’s lager.
The new brew is a 4.4% ABV blonde beer named after a cliff-top patch of grass on Colonsay where the island’s pig population used to graze.
Tasting notes for Pig’s Paradise describe the beer as a “rich full flavoured easy drinking blonde beer” that is “perfect paired with pork scratchings and salty bar snacks”.
David Johnston, managing director of The Colonsay Brewery, said the revamped packaging captures “the irreverent nature of [Colonsay] and its people perfectly”.
“We have a powerful story to tell both our current and future fans,” said Johnston.
“We’ll do this through not only our new packaging and merchandise but also a great new website and engaging social media platforms.”

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