“Rum is gathering momentum and we are seeing an increase in interest and sales.
“Consumers are now more experimental in how they drink it.
“While a rum and Coke is still popular, people are now willing to try a variety of serves and mixes – rum and ginger beer, rum and apple juice, or more elaborate cocktails using a variety of ingredients (including bitters which is now a popular mixer).”
– Patrick McAleenan
Marblehead
“Rum is responsible for 21% of the spirits category value growth and the category is worth £845 million.
“Cocktails are all about the experience and new cocktails and flavours are always being created – that’s what is exciting about cocktails.
“Different textures can be created, like using bubbles to change the flavour profile of a cocktail, or egg white to change the density of a cocktail.”
– Ashley Moore
Diageo
