Brewer tells a tale in films | Scottish Licensed Trade News

Scottish Licensed Trade News

Brewer tells a tale in films

Posted on by in Beer

Heineken has released a series of short films promoting its Foster’s lager brand.

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The films, which star TV presenter Rick Edwards, tell the story of the brand’s founders, William and Ralph Foster, as they endure a series of challenges in order to brew their lager. They are available to view on YouTube as well as social media sites.
“The story behind a brand is becoming an increasingly important factor for consumers when choosing a lager,” said Heineken brand director Ifeoma Dozie. “We are very proud of our Australian heritage and felt the story of the Foster brothers is one worth telling.”

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