Heineken has released a series of short films promoting its Foster’s lager brand.
The films, which star TV presenter Rick Edwards, tell the story of the brand’s founders, William and Ralph Foster, as they endure a series of challenges in order to brew their lager. They are available to view on YouTube as well as social media sites.
“The story behind a brand is becoming an increasingly important factor for consumers when choosing a lager,” said Heineken brand director Ifeoma Dozie. “We are very proud of our Australian heritage and felt the story of the Foster brothers is one worth telling.”