Global Brands has added a new variant to its collection of Hooper’s alcoholic fruit brews.
The Plum & Sloe flavour joins its existing collection, which includes Dandelion & Burdock, Cloudy Lemonade, Strawberry & Elderflower, Raspberry & Nettle and Ginger Beer.
The drinks firm claims the new flavour is backed by a range of promotional events that include sampling, point of sale materials and digital and social media activity.
Simon Green, marketing director at Global Brands, said: “Plum & Sloe is another example of the investment and innovation that we are making in Hooper’s this year, delivering for consumers who now expect more from their drinks experience.”
