Press on with cider

Westons launches summer marketing campaign for Stowford Press

Cider producer Westons has launched a marketing campaign to support its Stowford Press brand in time for summer.

The ‘Effortlessly Refreshing’ campaign is part of a wider investment in the brand comprising outdoor advertising and support for the cider in the on and off-trades.

017_Westons Orchard

On-trade support for Westons Stowford Press includes the launch of new branded glassware in both pint and half-pint sizes from the end of this month.

The new glassware is said to have been designed to fit with the brand’s font badge and text which outlines the cider’s story.

The outdoor advertising portion of the campaign, which is being rolled out this month, is said to represent the largest ever investment in outdoor media for Westons; it will see Stowford Press promoted across 48 and 96-sheet advertising sites.

Off-trade support will include car park advertising and POS materials.

Sally McKinnon, senior brand manager for Stowford Press, said the Effortlessly Refreshing campaign “perfectly captures the spirit of Westons cider and our commitment to continue to provide UK consumers with authentic cider that is not only truly refreshing but also tastes great”.

“Forming part of a £2.5m investment behind the brand, the campaign will form the backbone of our 2015 advertising campaign,” said McKinnon.

Westons’ investment in Stowford Press follows the launch of Caple Rd Cider, which the cider maker claims is the UK’s first craft can cider.

The Westons core range of ciders also includes Wyld Wood, Henry Westons and Old Rosie.