A TRIO of small batch bourbons from spirits firm Beam Suntory’s ‘super premium’ collection is being rolled out to the UK on-trade.
Distributed by Maxxium UK, Basil Hayden’s, Booker’s and Baker’s were launched this month, targeted at bourbon drinkers and consumers with an interest in premium dark spirits.
Maxxium UK marketing controller for imported whiskey, Janice McIntosh, said premium bourbon represents “a developing opportunity within the category”.
“This unique collection will allow our customers to capitalise on the growth of US whiskey and offer something special to the growing contingent of American whiskey enthusiasts,” said McIntosh.
