Star Pubs & Bars invests £75,000 in retail skills training programme
HEINEKEN-owned pub company Star Pubs & Bars has announced a £75,000 investment in a new training programme aimed at helping lessees improve their retail skills.
As part of an ongoing Star Pubs & Bars initiative to improve lessee retail skills, the company has appointed ABV Training to deliver workshops at Star Pubs & Bars sites across the country.
The pubco claims the investment will allow it to deliver 1000 days of free training for lessees and their staff in 2015.
Five training workshops will be offered to lessees and staff, as well as Star Pubs & Bars multiple operators who wish to ensure standards remain consistent across their estate.
The topics covered in each workshop are said to have been selected based on feedback from lessees on areas where they think they need additional support.
Subjects include social media, merchandising and retail standards, customer service, drinks quality and pre-refurbishment planning.
These workshops will run alongside the existing online training programme currently available to Star Pubs & Bars lessees via CPL.
Chris Jowsey, trading director at Star Pubs & Bars, highlighted the “extremely competitive” nature of the leisure industry and said that consumers are “looking for premiumisation in every area”.
“We are investing significantly in the fabric of our pubs to ensure quality offers that meet customers’ expectations,” said Jowsy.
“Our new training programme is designed to build on this, helping operators deliver truly exceptional experiences to their customers by focusing on retailing best practice.
“In compiling the course content, we have not only looked at the most outstanding operators in the hospitality trade but have also looked outside the industry at the UK’s very best retailers for inspiration.”