A good beer offer begins in the cellar
Bad pints will not be accepted in bars so cellars need to give pubs the best start …
Beer looks to TV in craft push
The Heineken-owned brand’s advert aims to showcase the beer and those who make it . …
Pubs need to have solid foundations
A well-managed cellar underpins any good bar and ensures a great pint . …
Music to licensees’ beers
Publicans have the chance to win tickets to gigs of their choice, thanks to an initiative between Heineken and the SSE Hyrdo. …
Star set to spend on Scottish sites
Heineken-owned pubco has earmarked 14 units for major refurbs …
Cider’s quest continues
THE firm behind Old Mout Cider has launched its biggest campaign to date in its mission to save the endangered kiwi. …
Drinks firms give gas reassurances
Operators urged not to ‘bulk buy’ amid CO2 shortage …
Time to take a broader view?
Research suggests beer ranges must be expanded …
Unlocking more on-trade sales
Heineken unveils key areas of growth for operators …
