Heineken | Scottish Licensed Trade News

Scottish Licensed Trade News

Cider set to shine again

Summer months are fertile ground for sales, drinks firms say WHEN looking for ways to boost drinks sales it’s probably quite easy to fall down the rabbit …

Beer menus can boost bottle buys

Brewers urge a modern pro-active sales approach in the on-trade WITH summer fast approaching, this could be the ideal time for licensees to consider the range …

New look for global beer brand’s bottles

Heineken is showing the world a fresh face as part of its newly-launched Open Your World campaign. The marketing activity, which promotes the idea that there …

Range change for drinks giant

Heineken announces raft of new products and refreshes Heineken has announced a number of tweaks to its portfolio, including a refreshed look for one of its …

Heating up the beer category

New range aims to tempt more people towards craft Heineken has launched a new brand targeted at beer drinkers who have yet to try craft products. The Maltsmith …

Milestone for venue partnership

HEINEKEN has marked a milestone in its partnership with the SSE Hydro in Glasgow with the sale of its millionth pint of Foster’s. The brewer has been the …

Backing beer initiative

A CAMPAIGN which aims to boost beer’s profile among UK consumers has received confirmation of continued funding for 2017, enabling a new set of initiatives …

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