Heineken | Scottish Licensed Trade News

Scottish Licensed Trade News

Reaping the cider harvest

Heineken invests in its core cider brands with on-trade initiatives …

A good beer offer begins in the cellar

Bad pints will not be accepted in bars so cellars need to give pubs the best start …

Beer looks to TV in craft push

The Heineken-owned brand’s advert aims to showcase the beer and those who make it . …

Pubs need to have solid foundations

A well-managed cellar underpins any good bar and ensures a great pint . …

Music to licensees’ beers

Publicans have the chance to win tickets to gigs of their choice, thanks to an initiative between Heineken and the SSE Hyrdo. …

Star set to spend on Scottish sites

Heineken-owned pubco has earmarked 14 units for major refurbs …

Cider’s quest continues

THE firm behind Old Mout Cider has launched its biggest campaign to date in its mission to save the endangered kiwi. …

Drinks firms give gas reassurances

Operators urged not to ‘bulk buy’ amid CO2 shortage …

Time to take a broader view?

Research suggests beer ranges must be expanded …

Unlocking more on-trade sales

Heineken unveils key areas of growth for operators …

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