Heineken | Scottish Licensed Trade News

Scottish Licensed Trade News

Operator kept the faith in Kilmarnock

The opening of a new 7 Saints bar posed significant challenges

Berry fruity draught cider

The trial is said to have led to over 150,000 pints of the variant being sold this summer

Give customers the gift of choice

Premium options are expected to be in high demand over the festive season

Pubco’s new deal

Star Pubs & Bars is bringing a new turnover and profit-share pub agreement to Scotland

A strong and spooky offer

Heineken resurrects CarnEvil campaign to bolster Halloween profits

Reaping the cider harvest

Heineken invests in its core cider brands with on-trade initiatives

A good beer offer begins in the cellar

Bad pints will not be accepted in bars so cellars need to give pubs the best start

Beer looks to TV in craft push

The Heineken-owned brand’s advert aims to showcase the beer and those who make it .

Pubs need to have solid foundations

A well-managed cellar underpins any good bar and ensures a great pint .

Music to licensees’ beers

Publicans have the chance to win tickets to gigs of their choice, thanks to an initiative between Heineken and the SSE Hyrdo.