Brewer’s site celebrates beer

HEINEKEN is celebrating what it calls the “beauty, simplicity and naturalness of beer” in a new website.

The site, which sits within Heineken’s main corporate web presence, can be viewed on tablets and smartphones as well as computers.
Jacco van der Linden, marketing director at Heineken UK, said: “The new site is designed to demystify the process by telling the story of beer-making in an uncomplicated, engaging and informative way.
“The art of brewing and the act of enjoying a cold beer are as natural as the barley, water and hops that are still the main constituents.”