Heineken joins in the Games | Scottish Licensed Trade News

Scottish Licensed Trade News

Heineken joins in the Games

Glasgow

The ‘SECC Precinct’ is one of the key Games venues.

HEINEKEN has been appointed official beer and cider supplier for this summer’s Commonwealth Games.

Under the deal, which was unveiled by Glasgow 2014 on April 29, the brewer’s beer and cider brands, which include Heineken and Bulmers, will be on sale at bars within official Games venues.
And a limited edition Commonwealth Games 2014 ale will be produced by Heineken’s Caledonian Brewery in Edinburgh in a move the brewer hopes will help pubs across the country “share in the celebration and excitement of the Games”, which kicks off in Glasgow on July 23 and runs until August 3.
The Glasgow 2014 deal follows a similar agreement Heineken secured for the London 2012 Olympic and Paralympic Games.
John Gemmell, trading director for Scotland and north east at Heineken, said the firm is “delighted to be officially associated with the Games”.
“We have been chosen for our significant experience in this area and for our popular brand portfolio,” he said.
“For adult Games visitors, the opportunity to enjoy a cold beer or cider while watching world class sport, or with a meal, will add to the quality service offering and choices available at venues.”
Glasgow 2014 chief David Grevemberg said: “As a strong supporter of sport and a company with a strong base in Scotland, we are pleased to bring Heineken on board as our official beer and cider provider. We will be working with them to encourage spectators to celebrate responsibly while being part of the largest and most exciting multi-sport event in Scotland this summer.”

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