STRONGBOW has been given a new-look font in a move Heineken reckons will give it greater presence on bars.
The new design for the UK’s top-selling draught cider is being rolled out to the trade now.
“The font has been radically re-designed with a modern, more masculine appearance that will enhance the brand, increase its visibility and reflect the brand qualities,” said Lucy Henderson, brand manager for Strongbow at Heineken UK.
The new font is the latest stage of an ongoing investment in the Strongbow brand, which has also included TV and digital advertising and activity at major music festivals.
