POLISH vodka brand Zubrowka is working in conjunction with Appletiser to promote a new long drink for the summer – The Frisky Bison.
The drink, which combines Zubrowka Bison Grass Vodka with Appletiser and a squeeze of fresh lime, is being marketed as an alternative to vodka and tonic.
“Zubrowka is already a well-respected premium brand and we’re excited to have teamed up with Coca Cola Enterprises and Appletiser to give pubs, bars, clubs and restaurants an all-natural and easy long drink to promote and serve,” said Dave Steward of Marblehead Brand Development, Zubrowka’s distributor in the UK. Sampling team The Frisky Bison Herd are to appear at venues throughout the summer, encouraging customers to try the drink. They will be supported by a nationwide PR campaign.