Restaurateurs take wine sales online


RESTAURATEURS are being invited to sign up to a new website designed to help them boost wine sales.

The site, which is free for hotels and restaurants to join, allows consumers to order wine they have drunk in a particular outlet and have it delivered to their home.
Each participating venue has its own ‘landing page’, from where it can sell the wines it stocks. The site also carries a link to each outlet’s website and booking system, as well as a wine of the month, suggestions on food and wine matching, information on local produce that’s in season, and a facility allowing consumers to suggest a wine and restaurant.
Russell Wallace, a partner behind the website, said he aims to have 5000 venues signed up to the site by January 2012.
“This is a unique opportunity for businesses to expand – it’s extending the customer service above and beyond what is expected,” he said.
“As a former restaurant manager, I have often had diners ask where they can buy the bottle of wine they’ve had with their meal and, in the majority of cases, customers are disappointed to hear it has to be bought in bulk by the trade.
“Now I am in a position where I can fill that gap in the market, for both customers and for restaurateurs – this new concept will allow the business to increase its profits very easily from its own dedicated URL.
“Customers will be able to buy a quality product which they have already sampled and avoid buying something they’ve never heard of from supermarkets.”