Sourz | Scottish Licensed Trade News

Scottish Licensed Trade News

Top Brands 2017: The biggest names stand their ground

The top five brands in the Scottish on-trade have held their positions …

Lucrative liqueurs stay strong in bars

Versatile category notches up a value of £117 million in the Scottish on-trade AS one of the most varied and versatile drinks categories, speciality spirits …

Brand set for a summer of festivals

MUSIC festivals are at the heart of a new summer campaign for Sourz. The liqueur brand, part of the Maxxium portfolio, has joined forces with MTV, festival …

Sourz way over the rainbow

THE firm behind Sourz is mixing things up with its latest addition to the liqueur brand’s range – Sourz Rainbow Ice. The new variant is said to be a mix of …

Sourz shines on gantry

THE firm behind Sourz has revamped the brand’s packaging in time for this year’s freshers’ week festivities. Each variant in the Sourz range has been …

Social media search finds new Sourz

A NEW flavour is set to join the Sourz range this September, having been chosen by consumers in an online vote. Sourz Spirited Toffee Apple was chosen by …

Grouse activity takes flight

THE Famous Grouse is back on TV screens as part of a new marketing campaign designed to celebrate summer, whatever the weather. ‘The Famous British summer …

Sourz shows its spirit for summer

A NEW mango variant has been added to the Sourz range in time for summer. Sourz Mango is the first permanent new addition to the range in two years, joining …

Life is sweet for young adults

Students seek lower ABV drinks as alcohol awareness grows OPERATORS seeking to cater for the young adult market should ensure they have some lower ABV products …