Each variant in the Sourz range has been overhauled with bottles now sporting a colour scheme tailored to each flavour and a ‘splash’ design.
Specialist ink which glows under ultraviolet light has also been incorporated as part of the redesign in a bid to make the bottles stand out on bar and nightclub gantries.
Emma Heath, marketing controller at Sourz, said the packaging revamp reinforces Sourz’ position as a “fun, young adult brand”.
The design, she said, was “inspired by the hand stamps that are often seen in nightclubs”.
“We are delighted with Sourz’ new look which truly embodies the colourful fun and dynamism of the brand,” said Heath.
“We can’t wait to see reaction from our fans. By continuing to excite consumers and lead innovation, we aim to retain drinkers, fuel further growth and bolster our position in the young adult brand category.”