Open deal a hole in one
Sponsorship could boost pub whisky sales …
The national drink returns to the fore
Burns’ Night and whisky go hand in hand – and can help to lift January sales …
Vodka: a cornerstone spirit
THE significance of vodka to on-trade sales cannot be overstated, with a market value of £225 million, according to figures from CGA. …
An investment in knowledge pays
An informed team can help sell more whisky in the weeks ahead …
A little festive cheer can go a long way
Sometimes minor tweaks to a drinks offer are enough to capitalise on December. …
A drink that is far from old fashioned
Simple but effective steps can be taken to maximise whisky’s appeal. …
A new face in an old town
ONE of only three functioning distilleries in the former whisky capital of Campbeltown has expanded its range with the launch of an 18 year old expression. …
Distinctive malt from the bonny banks
LOCH Lomond Group has expanded its Island Collection of whiskies with two new peated expressions. Inchmoan 12 year old contains whiskies from Loch Lomond …
Considering the craft crossover
A diverse vodka range is a must for any bar, say drinks firms UNLIKE some drinks categories, which can see demand spike during certain seasons, vodka’s …
