Loch Lomond Group’s global brand ambassador, Gary Mills, has been named as Best Scotch Whisky Ambassador at the World Whiskies Awards.
After winning the regional Icons of Whisky award in December, Mills was shortlisted for the overall award alongside five other brand ambassadors who were said to represent some of the ‘biggest names in Scotch’, and came out of top thanks to his ‘exceptional contribution to Scotch whisky advocacy’.
Mills joined Loch Lomond Group in 2014, at an early stage in the company’s journey. With a background in marketing combined with ‘a clear and enduring passion’ for whisky, he quickly established himself as a driving force within its small, ambitious team, helping build the foundations for what would become one of Scotland’s ‘most dynamic’ whisky ranges.
A decade later, both the business and Gary’s influence on it have grown significantly. Now part of a 25-strong marketing team, he has been instrumental in shaping the global reputation of Loch Lomond Group’s portfolio, which includes Loch Lomond Whiskies, Glen Scotia, Littlemill, Noble Rebel, Spearhead and High Commissioner.
His World Whisky Icon Award adds to a string of recent accolades for the group, which now ranks among the fastest-growing top 25 single malt brands in the world, and secured the title of Distiller of the Year 2025 at the San Francisco World Spirits Competition.
Glen Scotia, in particular, has been on an award-winning streak, capturing platinum for both its 15- and 25-Year-Old expressions at the same competition.
Gary is the second individual from the business to be named on the global stage, with Andy Moore picking up the Cooper of the Year award in 2023.
Head of whisky marketing at Loch Lomond Group, Andrew Jack, said: “I am incredibly proud of the team we have built, and this latest award reflects the strength of our fantastic people.
“At Loch Lomond Group we are purposeful in our decision to nurture expertise, passion and craftsmanship in all parts of the business, from whisky makers to brand managers.
“At the heart of Gary’s work is a genuine commitment to advocacy. He has a rare ability to translate the complexities of Scotch whisky into experiences that resonate with all audiences, with his tastings and tours defined by energy and authentic storytelling.
“He consistently receives praise for being one of the most engaging ambassadors in the category. This award is a testament to the impact he has made not only for our brands, but for Scotch as a whole.”
Alongside his work representing Loch Lomond Group’s brands on the world stage, Mills has also been leading the visitor experience across its distilleries, including at the recently opened Luss Distillery – a multi-million-pound spirits destination on the banks of Loch Lomond.
He is also a regular presence across podcasts, television and specialist publications, consistently championing the craftsmanship, heritage and innovation behind the whiskies he represents.
Mills said: “Winning the Icons of Whisky – Best Scotch Whisky Ambassador is an incredible honour.
“I’ve been fortunate to be part of the Loch Lomond Group journey from the early days and have had the privilege to work alongside a passionate team dedicated to creating exceptional whiskies. Sharing those stories and connecting people to Scotch is what drives me every day, so this recognition means a great deal.”
