Newly Michelin Guide-listed Glasgow restaurant Sebb’s has collaborated with Leith brewers Pilot Beer to create Sebb’s Pale Ale, shortly to be launched across all the Scoop Restaurant Group venues, including Sebb’s, Ka Pao, Margo and Ox and Finch.
This new Scoop house beer was developed through joint tastings by the Pilot and Sebb’s teams, and is said to have been designed specifically to pair with ‘bold, spice-led dishes and smoky grill flavours’.
Sebb’s Pale Ale will be available on draught, marking a further step in Pilot Beer’s expansion across Glasgow.
The beer is described as ‘hazy and hop-forward’, with tropical notes balanced by Scottish pale malt, creating a fresh, easy-drinking beer built to sit comfortably alongside the food.
The launch will be marked with a celebratory Sebb’s Pale Ale BBQ on Sunday 22 March, a ticketed event following the Sebb’s popular bank holiday-style BBQ format.
That will include a welcome pint of Sebb’s Pale Ale, alongside multiple snacks, a mixed grill plate, sides and sauces, with DJs from Edinburgh-based online radio station EHFM Radio playing throughout the day, including sets from Al Gu, Lietzsche and Nikki Kent.
Ally Shaw, head of drinks at Sebb’s, said: “Collaborating on brewing our own beer is something we’ve thought about doing for a long time — probably as much for our own enjoyment of good beer as anything.
“Sebb’s is the most bar-focused venue in our small group, and it has an incredible team of drinks-obsessed bartenders, so it felt like the obvious place to take the idea forward.
“Sebb’s Pale Ale will be available in Margo, Ox and Finch, and Ka Pao in both Edinburgh and Glasgow too, so it’ll be nice for Sebb’s to infiltrate its sister restaurants a wee bit,” said Shaw.
“We wanted to brew something that’s really approachable, but also works beautifully with food, so it should sit naturally across all of the restaurants.
“Sebb’s is all about relaxed, approachable fun — great music, great atmosphere, great drinks without any fuss. The beer is the same. It feels very ‘Sebb’s’, easy to drink, unpretentious, but made with real care and intention,” he said.
“Pilot ticked all the boxes: a great Scottish brewery, genuinely lovely people, and they’re incredibly passionate about their craft. There’s a lot of synergy between the Pilot team and the Sebb’s team.
“Crucially, they brew delicious beers that you actually want to drink more than one of. Sebb’s Pale Ale isn’t an out-there brew that’s going to polarise people — they’ve worked with the us to create something refreshing, interesting, and delicious, which will have a really broad appeal.”
Chief operating officer at Pilot Beer, Jordan Palmer, said: “This beer was designed with food in mind. It is tropical and hazy, with hops that bring brightness and freshness rather than heaviness or bitterness.
“It is built to be easy to drink and to complement bold, spicy dishes, which makes it a great fit for Sebb’s. Because it has been created specifically for Scoop venues, it feels like a dream collaboration, and we feel incredibly lucky to be coming into a restaurant group with such high standards.”
