For the second year running, Heineken UK has secured the number one spot in a report on UK drinks suppliers to the UK on-trade.
According to 2025’s Advantage Report, respondents to the UK’s largest survey of pubs and bars – including national pub groups such as Greene King, Stonegate Group, Robinson’s and RedCat Hospitality – placed Heineken UK’s service top ‘across all metrics’.
The beer, cider and pub company noted that the report showed it ‘significantly outperforming its competitors’, including Molson Coors Beverage Company, AB InBev, Asahi UK and Carlsberg Britvic.
On-trade director at Heineken UK, Will Rice, said: “It is incredible to see us hitting the number one spot in the Advantage Report for the second year in a row – highlighting the hard work, time and energy we have invested in our customers over the past 12 months.
“This positive feedback is reflective of our efforts within the hospitality sector, really listening to our customers to understand what they need to succeed.
“We will endeavour to use this insight to continue to support publicans throughout the year to come, helping them to grow and face these testing times together.”
Managing director for Advantage Group UK & Ireland, Andrew Johnston, said: “Congratulations to Heineken UK for being scored as the Best-in-Class supplier to the UK On-Trade.
“In Advantage Groups UK’s biggest ever on-trade program, incorporating the widest and deepest panel of respondents, Heineken’s continued success is testament to the depth of their connectivity and alignment across the full breadth of the UK on-trade.
“With supplier standards rising in the eyes of their customers, the competitiveness of our 2025 benchmark has increased notably, with a number of suppliers across drinks powering up their engagement.”
