New research has found that one in six British pub-goers will continue to use a venue’s beer garden down to temperatures below 10°C.
According to the study, conducted by beer brewer Coors, almost 16% of British people would still be happy to sit outside when the temperature is around 9°C, while 5°C appeared to be the cut-off point when the vast majority – 98% – will admit defeat and head back inside.
With temperatures expected to stay reasonably mild into November, Coors suggested that pubs and venues still have ‘a few precious weeks’ to make the most of their outdoor spaces and keep the ‘beer garden vibes alive’.
But in an effort to make Britain’s winter weather its friend, Coors has also announced a promotion to give away free pints when the temperature finally drops below that 5°C beer garden frost line.
Helping venues draw people back through their doors even on the coldest days, the brand is partnering with 136 Greene King pubs, where eligible punters at participating venues will be able to claim one free pint of Coors when the mercury hits that magic number – and also be entered into a prize draw for the chance to win a three-day winter getaway to Reykjavik, Iceland.
Marketing controller for Coors, Abigail Spencer, said: “As a brand that’s built around celebrating ice-cold refreshment, Coors has always had an affinity for those moments when cold really means cold.
“Our colour-change technology tells drinkers exactly when their pint has reached peak refreshment — so we set out to explore how Brits really feel about the cold and help pubs and bars create little moments of delight through the chillier months.
“Our research shows that Brits are a hardy bunch, and that those al fresco beer garden vibes last longer than you might think. While everyone has their limit when ‘cold means cold’, we wanted to help pubs keep the buzz going for as long as possible — and, when it finally does get too cold, to give people a great reason to come back inside for a perfectly chilled pint.”
The campaign will run in participating venues throughout November, during which Coors plans to giveaway around 2000 free pints.
