World number one bourbon Jim Beam is re-launching its Jim Beam Black expression to the UK market.
Featuring an enhanced seven-year-aged liquid and a new premium look, the bourbon is said to deliver ‘a richer taste experience perfect for sharing moments with friends and family’.
Aged in white oak barrels, the variant promises a ‘smoother drinking experience, with notes of caramel, vanilla, and rich oak’, making it a versatile liquid that’s enjoyable neat, over ice, or mixed into a classic Old Fashioned.
The relaunch has been crafted under the guidance of seventh and eighth-generation Master Distillers Fred and Freddie Noe, who continue the brand’s 229 year family legacy of bourbon-making expertise.
“Jim Beam Black is the culmination of our family’s dedication to crafting the finest bourbon,” said Fred and Freddie Noe. “With each sip, you’re experiencing seven years of careful maturation and a tradition that has been passed down for over two centuries.
“We’ve put our heart and soul into creating this bourbon, and we believe it represents the very best of what Jim Beam has to offer. It’s a testament to our commitment to quality and craftsmanship.”
