Early subscribers to Six By Nico’s ‘Six By You’ crowd-funded equity raising exercise have already put £1.9million into the business.
After five days of access for customers already on its mailing list, the ‘immersive dining’ brand has now opened up the investment opportunity to the general public.
First announced last month, the crowdfunding has been described as a strategic move away from private investors, allowing the business to support its future expansion via a ‘culinary community’ that would get dining perks as well as shares and votes in the decision-making.
Founder Nico Simeone said: “In our first five days, more than 3800 members of our community invested in Six by Nico through our early access launch on Crowdcube.
“I’m incredibly grateful and excited about building the next phase of Six by Nico alongside every single one of them. For me, that’s the biggest goal – creating a community that takes this brand to the next level and is rewarded for that commitment.
“From today, we’re opening the doors to everyone. For the first time, you can view our pitch page on Crowdcube and join the journey as a co-owner,” said Simeone.
“We wanted to really reward every investor, so as a thank you, all investors will receive £360 back in the form of a Season Pass for Two – four exclusive dining experiences for two people over the next year.”
The deal now on offer to the public requires a minimum Investment of £360, in return for £360 in shareholder equity, plus that £360 Season Pass, ‘Black Card’ access via the upcoming Six by Nico app, and an exclusive Investor Platform with member-only updates, rewards, and direct access to the leadership team.
The shares come with voting rights to help shape Six By Nico’s menus, concepts, locations, and events, and ‘founder-only Invites’ to preview the brand’s regular new menus and experiences.
“The crowdfund is strictly limited and available on a first-come, first-served basis,” said the company. “It’s designed for the most engaged members of the Six by Nico community – diners who want to go from loyal guests to true partners in the brand’s journey ahead.”
