This Bank Holiday weekend will be enlivened by a no-holds-barred promotional push by BrewDog, which will be temporarily offering pints for less than £2 in its Scottish bars.
Ostensibly, the occasion is the 18th anniversary of the launch of BrewDog’s breakthrough brand, Punk IPA – but the initiative can equally easily be read as a well-timed prompt to get the drinking public up off their sofas for Spring.
So from this Friday, 18th April to Monday 21st April, ‘a pint of Punk’ will cost only £1.92 in all the brewers’s Scottish bars, with the exception of its Edinburgh Airport and Edinburgh Waverley outlets.
“You only turn eighteen once, and its only right to celebrate – and we’re celebrating our flagship beer, Punk IPA turning eighteen this April bank holiday weekend,” said the brewer.
“You’ll be able to enjoy a pint of Punk for just £1.80 in our English and Welsh bars throughout the bank holiday weekend. For our Scottish bars, its £1.92 a pint – sorry, unfortunately it’s the law. Long story.”
The cross-border difference arises from Minimum Unit Pricing in Scotland.
At the same time as it seeks to bump-start it’s on-trade business with an epic loss-leading pint push, BrewDog isn’t neglecting the stubbornly sofa-centric, as it will be giving away ‘5000 warm cans of Wingman’ at Edinburgh Waverley station on Thursday 17th April, for people to put in the fridge ready for Friday.
That giveaway is part of a huge consumer sampling the brewer is rolling out across the UK throughout this month, reportedly involving some 20,000 giveaway cans.
In an effort to loop in its off-sales with its venues, the brewer is also offering a ‘£10 meal and pint’ with proof of purchase from promotional Punk IPA and Punk AF multipacks, available between April and June.
