TOP-SELLING whisky blend The Famous Grouse is set to change hands, with its current owners, Edrington, announcing an agreement to sell the brand to William Grant & Sons, subject to regulatory approvals.
The deal, through Edrington’s subsidiary, The 1887 Company Limited, also includes the Naked Malt brand.
A spokesperson for William Grant & Sons sad: “Having been around for over 125 years, The Famous Grouse has a rich history and would be a significant addition to our portfolio.
“The brand has potential for innovation and international growth in a number of markets, and we’re excited about what the future holds.”
Edrington described the brand sale as ‘the next stage of the company’s mission to be the world’s best at crafting exceptional ultra-premium spirit brands’.
Edrington CEO Scott McCroskie said: “This decision is driven by our strategy to focus on our core strengths and the growth opportunities in the ultra-premium spirits category. We consider this the right moment for Edrington to exit the blended Scotch category and focus on our core portfolio of ultra-premium spirit brands.
“The Famous Grouse is a well-loved brand that has consistently performed in its category during the time it has been part of Edrington, and Naked Malt has grown its reputation. I am confident that these brands are well-positioned to continue to succeed as part of the William Grant & Sons portfolio.”
