Crerar Hotels is on the lookout for its first ever ‘ambassadog’ to be the furry face of its revitalised dog-friendly offering.
The AA Small Hotel Group of the Year is already well-known for its welcoming attitude to guests’ pets, but it is highlighting that selling point with a new ‘Dogs of Crerar Hotels’ marketing campaign.
To find a suitable pooch to front that campaign, a call has gone out for guests to share their favourite photographs and videos of their four-legged friends at a Crerar Hotel property using the hashtag #DogsofCrerarHotels
From these submissions, a winner will be chosen to claim the title of Crerar Hotels new ‘ambassadog’, and enjoy a complimentary stay at a property of their choice.
General Manager of Loch Fyne Hotel & Spa Niall O’Shaughnessy – whose own dogs Callie and Willow are hotel residents – said: “We’ve always believed that dogs are part of the family – which is why it’s so important to us to make their stay just as warm and welcoming as that of our two-legged guests.
“Therefore, what better way to celebrate the launch of our new Dogs of Crerar Hotels campaign than giving one lucky pup the chance to be our very first ‘ambassadog’ and experience our new dog-friendly offering first hand?
“We’re looking for a friendly, cheeky pup who isn’t afraid to show their personality in front of a camera,” said O’Shaughnessy.
“We’re really excited about our new dog-friendly package and can’t wait to see all the joyful pictures and videos captured at our hotels between our guests and their four-legged friends.”
Crerar Hotels’ new package of dog-friendly amenities includes a welcome pack with a ball, treats and poo bags as standard, and a ‘Tail Waggers’ guide with useful information on nearby walks and local vet information. All the group’s properties will also offer plush beds, cosy blankets and water bowls so visiting dogs can enjoy a little bit of luxury.
On arrival, dogs will be treated to biscuits and water bowls in reception, whilst each hotel will have its own unique offering – for example, Loch Fyne Hotel & Spa currently offers complimentary breakfast sausages, whilst Oban Bay Hotel has a Dog Wall of Fame and puppuccinos.
Crerar Hotels has also announced a partnership with Edinburgh-based luxury dog accessories brand Stocky & Dee, who have developed a bespoke range of limited-edition collars, bow ties and poo bag holders in the colours synonymous with each hotel.
Guests staying or visiting a restaurant will be able to purchase items from that exclusive collection from autumn onwards.
Founder of Stocky & Dee, Mairi Robb, said: “We’ve designed a bespoke range of products with Crerar Hotels to help make their four-legged guests experience even better. Whether it’s a charming bow tie or the full set it will be a nice memento and will act as a reminder of their lovely stay.
“Each piece is carefully handmade by our team in Edinburgh, we use luxurious yarns and velvet to create our products with quality metal fittings and a dual branded tag to showcase both brands.
She added: “My parents are regular visitors of Golf View Hotel & Spa in Nairn, which is part of the Crerar Hotels collection – they love that it is dog friendly so when the opportunity arose it seemed like the perfect partner for such a collab.”
Entries for Crerar Hotels’ ambassadog competition are open now and close 30 November 2024. Pups staying at Isle of Mull Hotel & Spa, Loch Fyne Hotel & Spa, Oban Bay Hotel, Glencoe Inn, Balmoral Arms, Thainstone House, Fonab Castle, Dunkeld House Hotel, Daffodil Hotel & Spa and Golf View Hotel & Spa are eligible to enter.
