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front cover of SLTN magazine
front cover of SLTN magazine

Betting big on experiential hospitality, Bowlarama doubles in size

The Bowlarama team

Competitive socialising is the name of the game at Glasgow’s newly expanded Bowlarama, which launches a whole new floor of fun this weekend.

Opened by entrepreneur Ian McColm in 2019, the Glassford St venue has since been running successfully in a first floor space dominated by an array of modern ten-pin bowling lanes, complimented by a bar and kitchen offering a selection of drinks and party food with multi-generational appeal.

McColm has now extended the concept into the street-level space below, which is described as the venue’s ‘social sports’ floor, featuring augmented darts, automated batting cages and a large central party bar.

For this Friday’s reopening, the first hundred guests through the doors will be given a complimentary shot in one of Bowlarama’s four state-of-the-art batting cages, which are said to be the first of their kind in Scotland.

Thereafter the venue will be open seven days a week, from 11am until midnight. Its multiple activities can be booked for a seamless experience across the two floors.

Inside one of the venue’s four immersive batting cages

As well as the hi-tech bowling, batting and darts, visitors can also enjoy retro arcade game machines and two-player NBA Basketball Hoops games.

Behind the bar there are signature cocktails and shooters, alongside a range of beers, while the in-house restaurant has a brand-new food menu including burgers, wings, tenders and loaded fries, plus vegan options.

McColm said: “We are delighted to open our doors and welcome Glasgow back to our multi-floor venue. We hope that the innovative new social sports we have introduced downstairs will be as popular as our much-loved late-night bowling alley.

“It’s something new for the city and our investment into technology and user experience will allow competitive socialising for friends, corporate events, and family gatherings.”