HeiDeal is a new data-driven platform that promises to ‘transform how Heineken UK’s sales teams build valuable contracts, by providing customers with a smoother experience and more tailored deals’.
The brewer has partnered with AND Digital to create the new platform, which will allow sales staff to model multiple deal scenarios for their customers, optimising margin, profitability and product mix.
AND Digital has been ‘fully embedded’ within Heineken UK’s teams over the past 18 months to deliver this digital transformation, providing upskilling, workshops, and training in HeiDeal’s operation.
On trade director at Heineken UK, Will Rice, said: “As we continue our journey to become the world’s most connected brewer, the launch of HeiDeal represents a significant milestone for us.
“By streamlining the way we create deals in the On Trade we can offer unrivalled, tailormade insight to optimise commercial agreements for our customers.
“This innovative platform exemplifies our commitment to leveraging digital transformation to enhance customer experiences.”
Club Executive at AND Digital, Fiona Burton, commented: “Data and digital skills development sit at the heart of our business, and our partnership with Heineken UK demonstrates why these two strands are so important.
“Enabling quicker and easier deals is key to making supply chains more efficient and profitable, and delivering better product experiences for our clients’ customers.
“The team at AND Digital takes pride in building technology applications and experiences for our customers, while equipping their team members to be able to deliver long-term value from it.”
