Edinburgh’s Cold Town Brewery has launched a nationwide search to find ‘Scotland’s biggest craft beer fan’ to act as honorary chief taster to help develop its new summer beer range.
Handcrafted in small batches in Edinburgh’s Grassmarket, Cold Town Brewery’s existing range of seven craft beers are said to go through a ‘rigorous testing process’ to make sure drinkers love them before they hit the taps in bars and pubs across the country.
But as it prepares new prototypes for summer release, the brewery is seeking outside help…
Head brewer Hayley Ransome said: “As one of Scotland’s most innovative microbreweries, we’ve decided to launch our first nationwide search for the country’s biggest craft beer fan. The winner will help develop our new summer beer range and put their tasting skills to the ultimate test.
“Our honorary chief taster will need to prove that they have the ‘beer factor’ on Instagram to be in with a chance of winning the title. In return, our winner will go behind the scenes at the home of Cold Town Beer in Edinburgh’s Grassmarket, meet our head brewer and taste test our latest prototypes before they’re released to the public.”
If they sell well on draught, the beers will also be made available to buy in cans and shipped all over the UK.
Cold Town Brewery’s competition winner, and their guest of choice, will also enjoy a complimentary overnight stay at Edinburgh’s luxury boutique hotel, The Rutland, as well as receiving Cold Town Beer merchandise and brews to take home.
Manager of Cold Town House, Jamie Napier, added: “We make our entire range of Cold Town Beer freshly in our microbrewery and you can even enjoy a range of experimental and exclusive brews right here at Cold Town House.
“Since opening its doors in 2019, Cold Town House has quickly made its name as the home of Cold Town Beer, as well as one of Scotland’s most popular craft beer bars and live entertainment venues. We’re really proud to have our very own taproom and iconic roof terrace with stunning views of Edinburgh Castle.”
For a chance to be crowned Cold Town Brewery’s first honorary chief taster for summer 2024, craft beer fans from across Scotland are now being encouraged to post a short 10-second film clip on their personal Instagram feed to say why they should be selected. Entrants must tag Cold Town Beer www.instagram.com/coldtownbeer and Cold Town House www.instagram.com/coldtownhouse in their posts by Friday 9th August 2024.
A winner will be selected at random and notified by Monday 12th August 2024. Entrants must be aged 18 or over.