Hotel industry veteran Stephen Leckie, CEO and Executive Chair of Crieff Hydro, has been appointed as the new Chair of VisitScotland.
A long-time advocate for Scotland’s wider tourism industry, Stephen is currently Chair of the Scottish Tourism Alliance, President of the Scottish Chambers of Commerce, a committee member for UK Hospitality and Lord-Lieutenant of Perth and Kinross.
He intends to step down from his roles with the Scottish Tourism Alliance and Scottish Chamber of Commerce in the coming year, as he takes over at VisitScotland from outgoing Chair Lord Thurso. The appointment is for three years, running from 1 April 2024 until 31 March 2027.
“Throughout my family’s many years in hospitality and tourism, I’ve considered VisitScotland a vital part of our industry,” said Leckie. “While its role has evolved over the years, its purpose remains the same – to grow the visitor economy that is so crucial to all parts of Scotland. I’m privileged to take up this position with VisitScotland and be part of that.
“We all know times aren’t easy in our sector or indeed the wider economy, so there are undoubtedly challenges ahead. But with those challenges come new opportunities to promote our country as a top class, sustainable global destination.
“I’m looking forward to immersing myself in the work of VisitScotland alongside my Board colleagues and the wider team as we work together on the next chapter of growth for Scottish tourism.”
Scottish Tourism Alliance CEO Marc Crothall said: “The STA Board and team are delighted that Stephen Leckie has been appointed as the new Chairman of Visit Scotland.
“Stephen brings with him not only a profound passion for Scotland’s tourism industry and a deep understanding of the businesses that operate within it across all sectors, but an inspiring strength of vision which will guide Scotland to unlock its potential to become the global leader in 21st century tourism.
“The STA has been extremely fortunate to have had Stephen’s passion and expertise in stewarding the organisation in his role as Chairman for more than 12 years. On behalf of the Board and team, I thank him for his dedication and commitment to elevating the STA to become what is now the foremost body representing tourism and hospitality businesses in Scotland.”
