Innis & Gunn closes out a year of sponsorships with a Christmas takeover

Scottish brewer Innis & Gunn is rounding out a busy year of event sponsorships this month, hosting bars across the capital as the official beer sponsor of Edinburgh Christmas.

The deal sees Innis & Gunn’s beers served at four Christmas festival sites around the city – at East Princes Street Gardens, West Princes Street Gardens, George Street and St Andrew Square. 

A number of the company’s beers are available at each of the bars – including Innis & Gunn Original, Session IPA and Lager 0.0% – as well as a new Mulled Beer developed for the occasion and designed to be served warm. 

Around three million people are expected to attend the Edinburgh Christmas attractions this year, which include Christmas markets, funfair rides, a bandstand and a Ferris wheel. 

The Edinburgh Christmas partnership comes after a year of sponsorships for Innis & Gunn that have included the Royal Edinburgh Military Tattoo, Royal Highland Show and the Belladrum Tartan Heart Festival. 

“Edinburgh Christmas is one of the most iconic festivals in the world, nominated for Europe’s Best Christmas Destination 2024,” said Innis & Gunn founder, Dougal Gunn Sharp. 

“It’s a real privilege for Innis & Gunn, Scotland’s leading premium beer business, to be named as the official beer sponsor, especially in our 20th year. I am particularly excited to introduce people to the amazing taste experience of our Mulled Beer which is an absolute must try over the festive season.”

Al Thomson, co-director of Edinburgh Christmas organiser Unique Assembly, said: “Christmas and Hogmanay are about coming together to celebrate, and we are proud to have a completely Scottish beer range on tap across all our bars at Edinburgh’s winter festivals. 

“So whether it’s a festive tipple with colleagues or catching up with family and friends, we couldn’t think of a better brand to support that than Innis & Gunn, and we know that it’ll be made all the more special with their award-winning product range and mulled beer on offer.”