Bidfood puts fresh focus on Scots produce

Katie Sillars and Stephanie Prichard of Bidfood

FOODSERVICE wholesaler Bidfood Scotland has launched a new section of its Bidfood Direct website dedicated to Scottish produce. 

The new section, launched last month, features around 700 products from 100 Scottish suppliers.

“Over the last few years, we’ve worked behind the scenes to ensure we have the right Scottish suppliers and local products for our customers, at the right price stocked in our depots,” said Katie Sillars, head of digital trading at Bidfood UK.

“Now, we’re daring to be different. Technology is at the forefront of our business, and we want to ensure all suppliers, small and large, are visible to our customers.

“This is not another boring brochure! The launch of our digital Scottish platform gives our suppliers the opportunity to showcase their fantastic produce, giving our customers visibility of our local range and access to all the helpful tools on Bidfood Direct.”