THIS summer, independent venues have a chance to win a share of £20,000 in cash to cover the cost of a ‘Schweppes Summer Social’ event at their venue.
To mark Schweppes’ new ‘Born Social’ strategic marketing platform and campaign, Coca-Cola Europacific Partners is inviting pubs, bars and restaurants to register on My.CCEP.com to enter the free prize draw.
The competition closes on Sunday 30th July, and then 20 randomly selected venues will win £1000 in cash to put towards a Summer Social event, whether that is to hire a DJ for a night, upgrade their garden space or throw an end of summer staff party.
Away-From-Home sales director at CCEP GB, Karen Yates-Hills, said: “The hospitality sector has been a critical part of our business for more than 100 years and is a sector we continue to invest in, helping our customers to strengthen their businesses and maximise sales.
“Creating social experiences that consumers want to enjoy out of the home is crucial for our hospitality customers and one of the reasons we have launched this initiative during the Important summer trading period. We hope winners will be inspired to host some Schweppes Social events up and down the country that will help drive footfall and sales.”
The giveaway follows on from the launch of Schweppes’ first consumer campaign from the ‘Born Social’ strategic brand platform, which aims to encourage young adults to ‘break free from defaults that dampen their natural social instincts’ and do more socialising.
The campaign is supported by TV, digital and out-of-home advertising, along with paid social media, influencer activity and PR for the rest of the year.