TO MARK Deaf Awareness Week at the beginning of this month, Edinburgh whisky attraction Johnnie Walker Princes St created a new edition of its ‘Whisky Explorers’ tasting experience with assistance from British Sign Language interpreters from Deaf Action.
The specially curated 90-minute tasting was led by a whisky specialist, alongside a BSL interpreter, offering those using sign language a chance to enjoy a specially curated sensory exploration of Scotland’s liquid landscape.
Building an ‘inclusive and modern visitor experience’ has been a core focus of Johnnie Walker Princes Street from its inception, and this initial foray into BSL was described as the first of what will become regular opportunities for the deaf community created by the team.
The business has already worked to ensure the building and its various experiences are fully accessible, and the venue is fitted with an induction loop system for those who use hearing aids.
Tony Bradford, of the Johnnie Walker Princes Street experience team, said: “We have worked closely with groups and charity organisations since before our doors were even open to ensure we are as accessible and welcoming to all communities. From offering complimentary tickets for carers, as well as the installation of our ground floor changes places toilet, we pride ourselves on being able to cater for guests who may have different access requirements.
“It’s been brilliant working with the Deaf Action team to create this bespoke, top-notch whisky experience for those using BSL. No stone has been left unturned in our planning for the Whisky Explorers: British Sign language Edition, and we look forward to continuing our journey to ensure Johnnie Walker Princes Street can be enjoyed by all.”
Community Services Manager at Deaf Action, Lauren McAnna, said: “In today’s world, businesses must be aware of the various markets they are catering for, and Johnnie Walker Princes Street have done just that by developing its Whisky Explorers: British Sign language Edition.
“The commitment from the team to making this the best experience possible for those using BSL, has been extremely heartening, and we look forward to continuing the relationship and creating more experiences for deaf and hard of hearing groups going forward.”
