Cocktail bar chain Be At One has launched the 2023 edition of its ‘Best In Glass’ cocktail competition.
Previously known as the ‘Shake Off Showdown,’ the competition has evolved, and now offers Be At One barstaff the chance of progression to Diageo’s World Class GB semi-final competition.
The chain is part of the Stonegate Group, where managing director Helen Charlesworth said: “We are thrilled to launch the Best in Glass competition for 2023 and take it to the next level with even bigger prizes.
“With the official affiliation of Diageo’s World Class GB 2023 showdown, we are confident that this competition will be the best yet and showcase the talents of our industry-leading bartenders.”
World Class GB Ambassadors Pippa Guy and Jo Last said: “We are delighted to be expanding the horizons of World Class GB this year in partnership with Stonegate and Be At One. Best in Glass is a great opportunity for Be At One bartenders to learn how to progress their creative cocktail making skills, gain some in-depth spirits knowledge and hopefully have a little fun while winning epic prizes along the way.”
To enter the competition, which is open to all Be At One’s certified bartenders and managers, participants will need to choose a spirit selection, then create and submit a ‘truly spectacular’ cocktail using one of four Diageo brands: Cîroc, Tanqueray, Casamigos or Johnnie Walker.
The cocktails will be submitted via video and written specifications. Ms Last and Ms Guy will then select the top cocktails by spirit category to determine the finalists. On Wednesday 21st March, all finalists go head-to-head in an epic competition where they will recreate their drinks for a judging panel and live audience.
On offer is a cash prize of £1500 and a golden ticket into the UK semi-finals of Diageo’s World Class competition, while the winning drink will have the honour of being featured in all Be At One bars from May and on their Best In Glass April campaign.
The second cash prize is £1000, and the third-place winner receives £500 respectively. This also includes an all-expenses trip to World Class GB Finals in Edinburgh.
