Operators offered Veganuary support by Brakes

With consumers increasingly considering plant-based options, this ‘Veganuary’ is likely to provide operators with an opportunity to drive income –  so leading wholesaler Brakes has launched a support package to help its customers meet that demand.

Alongside a range of calorie-counted, nutritionally analysed menu options to add ‘stand out’ vegan dishes to any menu, Brakes has also prepared video content with plant-based hints and tips via a new vegan hub at brake.co.uk

Brakes sector marketing manager, Mandy Van Hagen, said: “We’ve created our most comprehensive package for Veganuary to date, as we see an increasing number of chefs wanting to add menu options for January.  Although January has become a focal point for vegan food, we are very focused on making sure that we have a range that works throughout the year and that’s why we believe that we have the biggest range in foodservice.

“Eating a plant-first diet is one of the biggest changes we can make to help tackle climate change,” claimed Ms Van Hagen. “For some operations, food can contribute more than half the carbon footprint, with animal proteins being the most carbon intensive. At Brakes we’ve committed to training our sales colleagues and chefs to support businesses in developing tasty, healthy and sustainable menus.”

This new drive will see Brakes’ number of vegan alternatives grow to more than 350 products, including new lines for Veganuary 2023 like Vegan & Gluten Free Blackforest Dessert, Tofoo Straight to Wok and British-made Brakes Falafel.