‘Ordinary just isn’t good enough’ for Gordon Ramsay’s new gin

St Andrews-based Eden Mill Distillery has announced an exclusive partnership with world-renowned chef Gordon Ramsay to create Ramsay’s Gin, a premium London Dry gin with botanicals selected from the wild coastline of Fife.

Included in that mix are native Fife Mara seaweed, pink peppercorns, fennel seeds, lavender, and lemon verbena, as well as sweet and juicy honeyberries, grown just six miles from St. Andrews, producing an innovative twist on the classic London Dry Gin.

“It’s exciting to work with a team that shares my passion for experimenting with unique ingredients,” said Ramsay. “We’re very fortunate that the home of Eden Mill is close to where these exceptional botanicals can be found.”

The new partnership reflects a significant investment from the premium whisky and gin distiller, which was established by Paul Miller on the banks of the Eden Estuary in St Andrews twelve years ago. Eden Mill now produces a range of award-winning Scotch whiskies, limited release Single Malts and a range of premium gins, all with an environmentally sustainable pedigree.

PR and social media campaigns for the brand will be based on the tagline ‘ordinary just isn’t good enough’, while Ramsay himself has devised three new and exclusive cocktail recipes to demonstrate the liquid’s versatility and inspire the trade.

Eden Mill’s marketing director Matthew Turner said of the high-profile partnership: “Gordon Ramsay is an iconic and visionary chef who is renowned for his appreciation of the finest ingredients and production techniques. He is also somebody who has a deep affinity with Scottish heritage and is proud of his association with the country.

“This partnership and collaboration between Eden Mill and Gordon has produced a very special, flavourful gin, which is uniquely Scottish in provenance, and we are incredibly proud to be working together.”

Ramsay’s Gin is stocked in Harvey Nichols, Sainsbury’s, Scotmid, Filshill Wholesale, small independent farm shops, delis and garden centres. It is also available in on-trade establishments including the Fairmont Golf Club and The Bank Bar. Across the UK, it is available in LWC wholesalers in Gordon Ramsay’s Restaurant Group and Eden Mill’s online store.