STATING that gin drinkers are always looking for innovation, Distell International has launched Amarula African Gin, made from marula fruit spirit, indigenous to sub-Saharan Africa.
And ÂŁ1 from every litre sold will be donated to the Amarula Trust to support elephant conservation and local communities.
Global brand lead, Charmelle Conning, said: “We’re confident that gin drinkers will soon understand why elephants make their annual pilgrimage to enjoy the fruits of the marula harvest.”