BUSINESS owners and operators will have the chance to join a new tourism and hospitality ‘leadership group’ as it looks for ways to drive the Scotland Outlook 2030 tourism strategy.
Co-chaired by tourism minister Ivan McKee, the Tourism and Hospitality Industry Leadership Group will look at ways the private and public sectors can work together to achieve the goals of the 2030 strategy, which was created by organisations including the Scottish Tourism Alliance, Scottish Government, VisitScotland and enterprise agencies. Launched in 2020, the strategy aims to establish Scotland as a 21st century leader in tourism by the year 2030 by “delivering the very best for visitors, businesses and communities”.
Anyone interested in joining the group – which will meet four times a year – can apply here. Applications are open until 18th September. Appointments will be made by November.
McKee said the new group will “ensure we can collaborate on solutions to meet the challenges and opportunities that lie ahead for the sector”.
“I look forward to discussing in detail with members how we can work together to deliver Scotland Outlook 2030 and more widely the National Strategy for Economic Transformation,” he said.
“Over the course of the last couple of years, the Scottish Tourism Emergency Response Group (STERG) has played a crucial role to support the tourism and hospitality sector in the immediate recovery from the pandemic. As we continue to recover from the effects and grow our economy again, there are different challenges impacting the sector, including Brexit and the cost emergency.
“I am grateful to the members of STERG, the work of the group proved invaluable. I look forward to working as closely with the new [industry leadership group], as the Scottish Government remains fully committed to becoming a world leader in 21st century tourism.”
