A good partnership for the Sub Club

GLASGOW nightclub the Sub Club is reinforcing its commitment to sustainability through a new partnership with ethical beer brand Brewgooder.

The club is stocking Brewgooder’s core range of beers – with its Tropical IPA on draught and Lager and Pale Ale in cans – and will partner with Brewgooder on projects moving forward.

Brewgooder, which describes itself as a “purpose-led brewer”, donates money from every beer it sells to help fund clean water projects in the developing world. The company hopes to have helped deliver a billion litres of clean water across 22 countries by 2025.

Partnering with Brewgooder is the latest move from Sub Club owner Mike Grieve to make the business more sustainable. The club has already scrapped plastic straws, uses reusable reinforced glass vessels in place of plastic and has adopted a policy of focusing on local DJs rather than flying talent in from overseas to cut down on air miles.

Grieve told SLTN that sustainability has been a focus for the club for some time – and is becoming increasingly important to the Sub Club’s clientele.

“There’s a social conscience about the audience that we seek to attract – and I think the audience that we do attract – at the Sub Club,” said Grieve.

“I’d like to think that these issues are taken seriously.

“And Brewgooder coming into the club now and partnering with us on projects, I think is a very important and visible part of that for us, moving forward.”

Brewgooder co-founder James Hughes said the Sub Club partnership has capped a strong start to the year for the company, which has included “pretty significant growth”.

“It’s, frankly, an honour to be working with the Sub Club,” he said.

“There’s no other way to put it. Having grown up in Glasgow myself I’m more than aware of the club’s heritage and reputation on a world level, never mind just locally.

“I think a lot of that comes down to the ethos and the atmosphere of the venue on any night. If anyone’s experienced it they know what I’m talking about. I think there’s always a sense of togetherness in here that largely chimes with the brand and ethos that Brewgooder is. So a partnership just felt very naturally in the end.”

It comes after Brewgooder signed production deals with Scottish craft brewers Williams Brothers and Fierce Brewing.

The contracts will see Brewgooder introduce six new beers and pack formats, while the locations of Williams Bros and Fierce – in Alloa and Aberdeen, respectively – mean the majority of Brewgooder’s beers will travel no more than 50 miles to reach the majority of customers.

Brewgooder co-founder Alan Mahon said: “Both Williams Brothers and Fierce are best-in-class partners who we truly admire because they make quality craft beer. We are excited to be entering the next phase of growth with them.”