Painting with a fresh Palette

Bacardi expands alcohol-free range with new products

BACARDI has expanded its alcohol-free portfolio with the introduction of a new, non-alcoholic spirit.

Palette, launched in the UK this month, was developed in conjunction with bartenders and Bacardi said the brand has been introduced to “inspire creativity among bartenders” as well as consumers.

There are two variants: Palette Roots and Palette Bold. Roots is produced from juniper berries, ginger and the essential oils of nutmeg, cloves and cinnamon while Bold is described as having woody, oak and smoky notes.

Bacardi said the ‘NoLo’ (no and low-alcohol) spirits category is expected to grow by over 30% by 2024.

“We’re calling time on sweet, tasteless ‘mocktails’,” said Marine Rozenfeld, innovation development lead for Bacardi Europe, Australia & New Zealand.

“With the launch of Palette coming hot on the heels of our new Martini Non-Alcoholic Aperitivo with its groundbreaking quality and taste, we are definitely taking mindful drinking to new heights.

“Palette is the perfect choice for creative bartenders looking to mix things up behind the bar.

“I can’t wait to see how they use Palette to flex their creative muscles with non-alcoholic cocktails in a way that’s never been possible before.”

Suggested serves for Roots include the Gimlette Highball, which combines the liquid with lime juice, lime and mint cordial and topped with soda water, while the Bold serves include the Bold Espresso, a non-alcoholic version of the Espresso Martini.