A big deal for UK pub giant

JD Wetherspoon and Budweiser sign 20-year supply contract

PUB giant JD Wetherspoon has signed a 20-year deal with Budweiser Brewing Group that will see the global brewer become the main beer supplier to Wetherspoon’s estate of 860 pubs.

The deal, which comes into effect on 15th December, sees brands including Budweiser, Stella Artois, Corona, Leffe and Bud Light featuring prominently in every JD Wetherspoon pub.

The Budweiser deal signals the end of a similar long-standing arrangement with Heineken.

“Budweiser Brewing Group UK&I will now become our biggest supplier, with new beers Budweiser, Corona and Leffe Blonde, in addition to their existing products, Stella Artois and Bud Light – as well as a range of bottled beers,” said JD Wetherspoon chairman, Tim Martin.

“We are also pleased to have agreed long-term supply deals with BrewDog, Westons Cider, Carlsberg and Molson Coors.

“Wetherspoon will continue to sell a wide range of traditional ales and craft beers from regional and micro brewers at competitive prices.

“We’re very pleased to have such a brilliant group of brewers supporting our efforts.”

Budweiser Brewing Group claims to have increased its kegging and trucking capacity to ensure it can meet the volumes required by Wetherspoon as well as the wider on-trade.

Paula Lindenberg, president of Budweiser Brewing Group, said: “We are so excited to strengthen our partnership with JD Wetherspoon.

“Demand for our premium portfolio of beers continues to grow, and this provides us with a fantastic opportunity to invest at scale in the UK’s vibrant hospitality sector and meet the strong demand nationwide for our beers.

“At Budweiser Brewing Group, we have the perfect recipe for success across Wetherspoon pubs; we have a strong, leading portfolio that caters to evolving consumer trends, especially as people opt for more premium options post-COVID, and we have a fully integrated and experienced team that will provide high-quality, expert service to every venue.”