Hospitality careers campaign goes live

Staff member with face mask

A NEW advertising campaign promoting careers in Scotland’s tourism and hospitality industry launches today (5th July).

The £100,000 campaign, created by the Scottish Government in conjunction with the Scottish Tourism Alliance (STA) and UK Hospitality Scotland, promotes the range of roles available across the industry – particularly for those between the ages of 18 and 30. It will run until 15th August.

Industry employers are encouraged to list their vacancies on the Careerscope website (

UK Hospitality Scotland executive director, Leon Thompson, said the campaign is “important and very welcome”.

“Right now many businesses are struggling to recruit a full workforce, resulting in closures and scaled back service,” said Thompson.

“The campaign, with its focus on young people, helps illustrate the variety of the jobs on offer and the terrific career opportunities that can be enjoyed by people entering hospitality.

“Hospitality is all about people and that starts with a talented and skilled workforce. UK Hospitality is delighted to be supporting this campaign.”

STA chief executive, Marc Crothall, said employers in the industry “are doing more than ever to support and encourage people to come and work in these roles, whether it’s for the short or longer term”.

“The career opportunities are varied and numerous and in a people-based sector,” said Crothall. “There are the added softer benefits such as being a valued part of a team and having something to be proud of – maybe a service that you have delivered or someone’s day that you’ve made with a great hospitality experience.

“This new campaign highlights the possibilities that exist right now for all abilities, skillsets and levels of experience. This summer is absolutely the time to become part of Scotland’s tourism industry and enjoy the buzz and reward that brings.”